Television, radio, billboards, display, online banking, in-branch screens and print. Each of these started as one concept and had to hold its shape across all of them.
A holiday giving drive for local Boys and Girls Clubs, with the brand ridgeline doubling as snow.
Elevating With Every Step: business services sold in a greenhouse instead of a boardroom.
Main Character Energy: a 7.00% APY rate campaign built for branch walls, transit boards and touch screens.
A student membership offer tied to college football: a hoodie and up to $100, fronted by University of Utah players.
A free Get Out Pass for new members, good for a year of Utah attractions.