Ten years making brands hold together.
I build brand systems, multi-channel campaigns and commercial production, including two full credit union rebrands and seven industry awards. I own the work from concept through final production: campaign strategy, video and audio direction, and the brand standards the rest of the organization builds against.
2019 to 2026
Led end to end creative execution of cross-platform campaigns spanning television, radio, PPC, web, online banking, indoor and outdoor digital screens, billboards, print and KSL takeovers.
Directed video and audio production: shoot coordination, talent direction, music, voiceover and final edit, producing commercials recognized with People's Telly and Davey Awards.
Core contributor to two full rebrands, UFirst in 2022 and the Canyon View transition in 2025. Led logo development, selected the brand palette and type system, and authored the Canyon View style guide.
Acted as internal brand guardian, reviewing content across departments and advising teams on visual, tonal and quality consistency.
Mentored and trained graphic designers on brand standards and marketing process. Established production standards, QC processes and scalable templates for internal teams and vendors.
Served as the key creative contact for executives, department leads, vendors, freelancers and media partners, presenting concepts and creative strategy to leadership.
Produced branded radio spots using ElevenLabs AI voiceover and generative asset workflows, shot and retouched original event, location and portrait photography, and managed brand, photo and Adobe asset libraries.
Owned social media presence end to end: content strategy, design, copywriting and multi-channel posting.
Managed email marketing programs from creative development and list strategy through deployment and performance analysis.
Produced content for the University Credit Union to UFirst rebrand and designed digital screen content across branches, ATMs and internal signage.
Designed interactive e-learning modules, in-house training video, job aids and microlearning with subject matter experts.
Wrote learning objectives, scripts, assessments and knowledge checks, meeting accessibility standards and brand guidelines.
Managed the Bridge learning platform, including course assignment, content organization and distribution.
Designed print and digital collateral and coordinated production, printing, mailing and distribution while maintaining brand voice and visual consistency.
Key stakeholder on the 2018 website redesign, a Diamond Award winner. Managed site maintenance, video production and on-site event photography.
Ran email campaigns and social channels end to end, including content strategy, design, posting and engagement.
Wrote and edited copy for the website, blog, magazine publications, social media and financial education programs.
Produced video and post-production work and covered on-site event photography.
Led marketing strategy and creative direction for the practice, authoring the brand style guide covering palette, typography and visual standards, and serving as lead designer for all materials.
Managed quarterly marketing calendars, budget, purchasing, vendor coordination and project timelines.
Ran marketing events and patient email campaigns, handled event photography, and hired and managed marketing interns.
Creative and art direction · Brand strategy and identity systems · Brand guidelines and governance · Design mentorship · Executive presentation
Videography and commercial production · Post-production editing in Premiere Pro and After Effects · Motion graphics · Radio and audio · Event, location and portrait photography · Retouching and color correction in Lightroom and Photoshop · Print and digital production · Vendor and freelancer coordination
Multi-channel campaign creative · Email marketing · Social media strategy · Marketing calendar and budget · Website maintenance · UI and UX wireframing
Adobe Creative Cloud: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Audition · Adobe Libraries · Canva, including branded template systems for non-designers · Figma, learning · Bridge LMS · AI-assisted production: Claude, ChatGPT, Adobe Firefly, ElevenLabs for radio voiceover, generative fill
I paint abstracts, play music, and shoot for myself as often as for a brand. It is the same instinct as the day job: pay attention, then make something that holds.