Sarah Harmon
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Campaigns · Back to School

Back to School.

A student membership offer tied to college football: a hoodie and up to $100 for new student members, fronted by University of Utah players. One set of art had to carry it from a stadium banner down to a 728 by 90 ad.

Client Canyon View Credit Union
My role Creative direction, design, production
Stadium banner reading Keep Your Finances High and Tight with Larry Simmons, wide receiver, holding a football
Stadium banner · 84 by 72 inches Larry Simmons, wide receiver
01 Stadium banners Three headlines from one shoot, cut for the concourse rail and the outfield wall.
Ultrawide banner reading Focused on Your Finances, So Your Financial Route is Always Wide Open, with Larry Simmons pointing
Concourse rail · Focused on Your Finances
Ultrawide banner reading Hands-On Financial Services, Shaping Your Financial Journey, with Larry Simmons holding a football
Concourse rail · Hands-On, hoodie
Ultrawide banner reading Hands-On Financial Services, Shaping Your Financial Journey, with Larry Simmons in jersey holding the ball out
Concourse rail · Hands-On, jersey
Banner reading Keep Your Finances High and Tight, Larry Simmons watching a tossed football
Wall banner · the toss
Banner reading Keep Your Finances High and Tight, Larry Simmons cradling the ball
Wall banner · the cradle
02 Digital screens Landscape and portrait screen art, both built from the same shoot.
Landscape digital screen, Get a Hoodie and 100 dollars
Digital screen · 1920 by 1080
Portrait digital screen, Get a Hoodie and 100 dollars
Digital screen · 1080 by 1920
03 Social and print A player cutout for social layouts, the autograph card kids took home, and the full page print ad that carried the offer terms.
Social cutout of Larry Simmons tossing a football, with the Canyon View mark behind
Social cutout · Larry Simmons
Score an Autograph card featuring Larry Simmons
Autograph card · print
Full page print ad, Get a Hoodie and 100 dollars, with offer terms
Full page print · 9.3 by 11 inches
04 Display The same offer at ninety pixels of height.
Leaderboard display ad, Get a Hoodie and 100 dollars
Leaderboard · 728 by 90
05 Low Key Fire A generic cut of the same offer for off campus placement: no athlete, no team marks, so it can run anywhere.
Vertical story ad, 100 dollars is Low Key Fire, over a student crowd
Story · 1080 by 1920
Landscape screen ad, 100 dollars is Low Key Fire, over a student crowd
Digital screen · 1280 by 720
Square social ad, 100 dollars is Low Key Fire
Feed post · 768 square
Interactive branch screen, New Student Members Get Up to 100 dollars, with a QR code
Interactive branch screen
Wide banner ad, 100 dollars is Low Key Fire
Banner · 768 by 128
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