A 7.00% APY savings rate is a number, not a story. So the campaign made the member the hero: arms up, on the roof of the car, at the top of the canyon road. The rate does the convincing, the picture does the wanting.
ClientCanyon View Credit Union
Year2026
Financial center display · 3840 by 2160
01Monitor wallsTwo and three screen branch layouts, where the sunrise has room to run.
Three monitor wall · 5760 by 1080
Two monitor wall · 3840 by 1080
02Out of homeThe transit board, where the whole thing has to land in three seconds.
Digital board, 5th and 5th · 2544 by 960
Digital board, product adoption cut · 2544 by 960
Digital billboard · 880 by 240
Bluff Street board · 450 by 210
03In branch screensWide and vertical, each one recomposed rather than cropped.
Wide display · 1920 by 1080
Vertical display · 1080 by 1920
Standard display · 1280 by 720
Wide display, alternate rate card · 1920 by 1080
04EmailThe inbox cut, where the rate card steps aside and the moment carries it.