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Campaigns · Making Spirits Bright

Making Spirits Bright.

A holiday giving drive for local Boys and Girls Clubs. No product, no rate, nothing to sell. So the whole layout is a mother zipping her daughter's coat, and the ridgeline from the brand system doubling as snow.

01 Monitor walls At three screens the layout splits into three panels: wordmark, ask, photograph.

02 Out of home The transit board, where a red rule splits the ask from the photograph.

Digital board, 5th and 5th · 2544 by 960

03 In branch screens The vertical cut stacks the type above the photograph rather than beside it.