I start with the why behind what I am making.
I am a creative problem solver first. Before anything gets designed I want to know what it needs to do and who it needs to reach, because that answer makes the rest of the decisions easy.
From there I build it as one story across every platform it lives on, so it adds up to a real feeling instead of a set of assets. That feeling is what connects people to a brand.
Six honors, 2018 to 2026 →