Red and gray carry strength and trust, with secondary colors giving each sub brand room to breathe. Every swatch is specified in PMS, CMYK and RGB, so print and screen never drift apart.
Primary colors
PMS first, CMYK for print, RGB for screen
PMS
185 C
Berry Red
HEX: E91D2C
CMYK: C2 M100 Y93 K0
Inspired by Utah’s rich minerals and the vibrant hues of native plants and berries.
PMS
—
Snow White
HEX: FFFFFF
CMYK: C0 M0 Y100 K0
Inspired by Utah’s world famous powder and the pristine alpine snowfields of the Wasatch Mountains.
PMS
1 C
Ash Grey
HEX: D9DBDB
CMYK: C14 M10 Y11 K0
Evokes the soft tones of ancient rock formations and campfires.
PMS
7540 UP
Storm Grey
HEX: BBBBBB
CMYK: C27 M21 Y22 K0
Inspired by Utah’s big skies and the dramatic clouds that roll over desert plateaus and mountain peaks.
PMS
7540 C
Charcoal Grey
HEX: 4A4F55
CMYK: C69 M59 Y52 K33
A tribute to Utah’s rugged geological formations and the powerful shadows cast by our canyons.
PMS
Neutral Black C
Dark Sky
HEX: 333132
CMYK: C0 M0 Y0 K95
Near black, a nod to Utah’s dark sky parks where the night sky glows with endless stars.
Secondary color
Room for sub brands
PMS
569 C
Glacier Teal
HEX: 0D8272
CMYK: C100 M22 Y65 K7
Inspired by Utah’s great lakes and alpine waters.