A graphic language pulled from the places members actually live: the Wasatch Front, the Salt Lake to Provo skyline, the St. George range. Hand drawn first, then rebuilt as vector so one line works on a business card and on the side of a truck.
Vehicle wraps
The longest the line ever runs. Each region gets its own skyline, drawn to wrap a vehicle in one continuous stroke.
Salt Lake · skyline and ridgeline in one line
The primary line · Salt Lake to Provo · berry red
Drawn by hand, then rebuilt as vector for every scale.
Wasatch Front · long · berry red
Salt Lake to Provo · medium · charcoal
St. George range · small · berry red
St. George range · small · charcoal
The same line, sized for the job
Website footer · storm gray
Website footer · charcoal
Constellations
Branches mapped by area and connected into a mark of their own, so each region gets a piece of the brand that belongs only to it.
See all constellations