Sarah Harmon
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Canyon View Rebrand · Brand identity guide book

Thirty pages so the brand outlasts the launch.

Foundation, voice, identity, color, type, photography and application rules, written and designed for the people who use it daily: tellers, marketers, vendors and printers. Silver Davey Award, 2025.

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Cover · Spring 2025
Canyon View brand identity guide book cover
01 Brand foundation Pages 2 to 17
Section one opening spread, brand foundation Section opening · table of content
Importance of brand and who we are Importance of brand · who we are
Understanding our member and brand emotional pillars Understanding our member · emotional pillars
The four emotional pillars Trust · possibilities · empowerment · belonging
Brand emotional map Emotional map · sentiments and outcomes
Key themes and member stories Key themes · member stories
Key themes grid Nine themes, one grid
Key themes continued Themes, continued
02 Brand messaging Pages 18 to 25
Section two opening spread, brand messaging Section opening · table of content
Brand narrative Brand narrative · in the wild
Brand voice and writing style Brand voice · writing style · tone
Brand taglines Taglines · shaping your financial journey
03 Style guide Pages 26 to 43
Section three opening spread, brand style guide Section opening · table of content
Our logo and proper logo usage Our logo · negative space
Logo color guide Logo color guide · two color and one color
Logo versions Stacked · square · horizontal
Improper logo use Improper use · eight ways not to
Brand colors Brand colors · primary and secondary
Typography, Montserrat Primary font · Montserrat
Secondary font, Veronica Secondary font · Veronica
Brand photo styling Photo styling · what to shoot and why
04 Brand visualization Pages 44 to 57
Section four opening spread, brand visualization Section opening · table of content
Brand consistency and Visa cards Brand consistency · Visa card suite
Branded stationery Business cards · envelopes · letterhead
Social media and email campaigns Social media · email campaigns
Branded flyers and advertisements Flyers · print advertisements
Branded vehicle wraps and swag Vehicle wraps · swag
Our brand in the wild In the wild · branch exterior and interior
Back cover
Canyon View brand identity guide book back cover
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