Warm, natural light. People mid-moment rather than looking at the lens. And when the frame is landscape, a person somewhere in it, even at a distance, so members see themselves in canyon country.
Friendly, warm, welcoming. Diverse and inclusive by default, not as an exception.
Subjects engaged with each other or their surroundings, never staring down the camera.
Bright natural light, candid expressions, a range of environments across the community.
Landscapes and canyon views are welcome, with a hiker, biker, driver or dog walker in frame wherever possible.
Photography takes an instant out of time, altering life by holding it still.
Dorothea Lange · photographerWhere appropriate the brand may lean on landscape photography and canyon views. Wherever possible a person belongs in that landscape: a hiker, a biker, a driver, a camper, a reader, a dog walker, even at a distance. Members should be able to find themselves in the frame.
Having people's joy, achievements and experiences reflected back in the photography is what turns a nice picture into something that moves someone to act.