Pretty work is table stakes. I care what it moved.

Every campaign started with a why and ended with a number. Here is what the work did in market: lift, growth, engagement, and the awards that followed.

At a glance

[00%] Metric name, e.g. lift in loan applications Campaign · year

[00x] Metric name, e.g. social engagement growth Campaign · year

[0.0M] Metric name, e.g. impressions delivered Campaign · year

[00] Metric name, e.g. awards and honors Career to date

Case by case What changed, and by how much

Canyon View Rebrand

One line on the problem, one on what I built, one on what it moved. Replace with your real numbers.

[00%] Awareness lift

[00%] New member growth

[00%] Site engagement

[0.0M] Views delivered

[00%] Completion rate

[00%] Cost per view, improved

Commercial series

Led as creative producer with my team and our production partners. One line on the brief, one on the result.

Awards and honors

[Award name] Category, organization [YEAR]

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